About a month ago I read a news about wolves attacking people and police in the parking lots and on the streets in downtown Moscow. There even was a video of it. It was explained that due to the great fire that hit Moscow and its surrounding area in summer, there was not enough food for the wolves. So they trespassed the city to find food. The videos got a lot of attention. I thought it was really odd. Wolves in the middle of Moscow, really?? That's interesting how they made it there. It's pretty much the same as the idea of wolves in downtown Chicago or Washington. So, in a week or two the secret was revealed: it appeared it was part of a highly-focused ad campaign for Eristoff, a spirits-maker which is trying to launch itself onto the Russian market. The campaign's name is Wolf Is Back. It is a great example of viral marketing. It was a creative way to link a real issue in Russia to the advertisements for their vodka.
videos: wolves in the parking lot
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