Starbucks is running a campaign for its Via flavored instant coffee. Apparently Starbucks launched Via in September 2009, and within a year, passed $100 million in global sales. The new flavors are vanilla and cinnamon. As part of the launch, Starbucks will once again sample the drink at its stores, and is dangling a free tall coffee with the purchase of one of the flavored coffees.
To be honest I saw that product just recently. I don't know is it because they did not do good job on advertising it well enough or it's just me and the message just didn't reach me. But the new flavors sound really attractive. When I finally saw the product at Starbucks it didn't make me consider buying it. The idea of a regular instant coffee doesn't sound like something I would like to try. Adding some flavor to it...now that's the turning point right there. Moreover, they are giving a free coffee with the purchase of the instant coffee. I even saw this ad on facebook. There was an even created for that campaign. They got my attention, they hit the target....I'm going to try it.
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