Thursday, September 30, 2010
I would argue that...
I found this ad on the webpage of banned ads. This ad, from the Russian Finance magazine was banned in Moscow. The poster company had to tear down a 100 posters overnight after receiving a letter from Igor Presnyakov, chairman of the Moscow Committee for advertising and information. The case is several years old but I found it interesting enough to express my opinion. The ad was claimed as one of he best banned ad. The campaign, by the Russian Finance magazine, was judged immoral by the Committee. Maybe, but I find it hilarious. I think the creatives did a great job. You can see the image of euro and dollar. Above there is a sentence in Russian: "Magazine of how the money is made". When you see the image and read the sentence, you will understand what the point is. It is sad when sometimes the regulations and rules ''kill'' the creativity. It needs space to develop. It doesn't like the limits...that's the point that can cause problems. Anyway, the funniest part of the case was the excuse the magazine's publisher Igor Maltsev made. He said he did not realise what the posters were supposed to represent. "I thought the currencies were dancing on our poster, but after hearing from Mr Presnyakov I saw that, yes, maybe, this is a love scene." So Russian-like. Those who have ever been dealing with Russians, know what I am talking about. But the ad is good.
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