A couple of weeks ago there was a lecture about the new language of advertising. The first term we talked about was a ghost brand. By the way I really like the name of it: the stress on the word ''ghost'' makes it interesting. Anyway...some examples were brought out like Pepsodent, Ovaltine, a couple another brands, and RC Cola. When I heard that last one I was like ''wait a minute...RC Cola...ghost brand?'' Namely I was back home in Estonia over this summer and guess what they were advertising there so intensely. Yes, RC Cola. We didn't have it until June 2010. So, it's interesting how some brands are considered to be out of market in some countries, while being something brand new in others. I also attached the link of Estonian RC Cola TV-commercial. Even though it's not in English, the message should be quite clear.
http://vimeo.com/12264360
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