Hit by the remarketing...

I read this article about remarketing...the tactics used to communicate with people who’ve previously visited key pages on advertiser's website, giving a powerful new way to match the right people with the right message. Well, before reading this article I did not know anything about it. Not only I got to know what it is, I also experienced it personally a week after that. I heard about those new kind of shoes that became really popular. They are called toms. So, I looked them up to get more information on their homepage toms.com. Ever since then every time I watch something online, is it a show, movie or music video, the toms ad pops out. It is a bit annoying. If I didn't know what I am dealing with I would probably just be thinking that it is a coincidence. Maybe I would even go back to their homepage, maybe would consider buying them eventually. But knowing that it is not just a coincidence and the fact that they keep on haunting me created a bad image of them for me. I agree...from the advertiser's point of view it is a great way to pursue the consumers in a more effective way, but from the consumer's point I feel it's like invading my privacy, trespassing upon it.